Video: Use music as a tourism tool – Shatta Wale tells government

Dancehall artiste, Shatta Wale, has called on government to use music as a tourism tool to promote the country.

Addressing the nation on Wednesday, the ‘My Level’ hitmaker said that government can push the music agenda to put Ghana in the global spotlight through the Tourism Ministry and other sectors in the entertainment industry.

“If the state can spend 10% of the sports budget on music, I am sure it will set us on the road to global height,” he stated.

Shatta Wale also proposed a national agenda that will help prioritize Ghanaian music on the airwaves.

He stated that radio and TV stations should be made to play 90% Ghanaian content on-air and 10% of foreign content.

The Shatta Movement boss said that “for this proposition to work, we all need hands on deck, media house owners, DJs, event organisers, MUSIGA, and every single stakeholder including the government of Ghana. This must be a national agenda. Let’s all get involved now to make it happen.”

Shatta Wale said that failure of Ghanaians to own a particular genre of music, is a major setback for the industry.

The ‘I know my Level’ hitmaker urged industry stakeholders in Ghana to work together to help identify that one genre of music Ghanaians can claim as theirs.

He explained that having a unique genre attributed to Ghana will also give the country the long-awaited international attention it deserves.

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